We feel that it is becoming increasingly difficult to dress and safely express yourself with any originality, as it seems that a man with a marketing plan does all the thinking for us. We believe in the need for consistency and camaraderie when looking out for one another, the paramount importance of sharing and caring for humanity, being responsible custodians of our heritage, community, and culture, but when it comes to fashion and self expression, we believe these to be our places to get selfish and boast the individual.

So, we provide a service based on true gripes of our own. We see too many people dressing like they've been paid to wear a brand, or like they can't get enough of seeing fifty people a day in the same clothes. The good unique shirts are too out of reach, and the practical choices all look the same and stand for nothing. The ambition of bonèr is to produce quantity-controlled clothing that stands out through individuality and grabs attention through moderately contentious expression.

Our product is designed to be a sustainable, affordable product for the individual who truly wants to be distinctive. We stress the importance of artwork on the canvas that is your shirt. We try to say something worth wearing. We produce shirts deserving a look from passers-by. Make no mistake, we are not a bumper sticker t shirt company; we've all outgrown that. We support any decision someone makes about fashion, so long as it is a legitimate choice and not a disingenuous attempt to be someone you are not. bonèr clothing is clothing meant to be worn by everyone and anyone as an individual. It is not reserved for certain people, it is not someone's image, and it is not for one and not another. These clothes are for anyone. bonèr clothing is for everyone.